• Cannes Names Chipotle Sustainable Farming Campaign The Best Ad In The World. Good Choice.

    by  •  • Posterous

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    A touching animated ad by the US fast food chain Chipotle that used a moving Willie Nelson cover of Coldplay’s The Scientist to prick the conscience of rivals who factory farm has been named the best TV campaign in the world.

    The two-minute ad, Back to the Start, which has won the grand prix award in the blue riband category at the Cannes international festival of creativity, provoked a storm of debate and received acclaim when it was first aired on TV in the US during the Grammys in February.

    The heartfelt ad charts the journey of a farmer as he develops his land into a huge industrialised animal factory, realises the error of his ways and switches back to sustainable and humane practices.

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