• Newspapers’ demise predicted in the sixties

    by  •  • Posterous

    Further proof, as if any were needed, of Marshall McLuhan’s prescience. In 1964, he wrote:*

    “The classified ads (and stock-market quotations) are the bedrock of the press. Should an alternative source of easy access to such diverse daily information be found, the press will fold.”

    *Understanding Media: The Extensions of Man (ARK edition, 1987) p.207

    And, while we’re on the subject, here two more McLuhanisms on advertising:

    “Ads are the cave art of the twentieth century.”

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